Power Brake Booster

Shaking the Long Tail for Better SEO

I have a client with an old fashioned .html website. It looks just like it was created in the early years of the web and he isn’t interested in changing it.  He’s so old-school, he sends me updates in a letter and I call him with questions. He has no email address and doesn’t want […]


Writing Website Content

When beginning a web project, often coming up with the written copy is one of the hardest parts. Clients often tell me “I know what I want to say, but am not sure where to begin”. I often feel the same way. Here are 10 tips to crafting better website content. Begin with a content […]

search magnifying glass

Easy Steps to Search Engine Success

We all want our websites to get more traffic. And the best way to do that is to be near the top of the page in search results. But how do you get Google’s attention or Bing’s blessing? It’s all done via the mysterious process of Search Engine Optimization (SEO). Here are 7 easy steps […]

Effective Email Marketing

When faced with the high cost of advertising, printing, and postage it can be difficult to know where to put your marketing dollars. No matter how great your mailing list or brochure distribution, it can be hard to know if you actually reached your target audience. If you’re tired of the cost of print media, […]

What to Do When a Page is Broken

One of the challenges of both creating and owning a website is that sometimes it can stop working. This can happen to a page or the entire site for any one of a number of reasons. Often your first reaction is one of panic and then the second is to call your web developer to […]